Obsidian's local first editing experience makes a huge difference to creativity and flow.

I've been working on making Obsidian real-time collaborative with the Relay [0] plugin. In combination with a few other plugins (and the core Bases plugin) you can build a pretty great Notion alternative.

I'm bullish on companies using Obsidian for knowledge management and AI driven workflows. It's pretty reasonable to build custom plugins for a specific vertical.

[0] https://relay.md