Many if not most businesses involve lots of ethical decisions where you have to choose between taking advantage of people or making less money.

Depending on one's values though I'd see something similar in some modern conventional farming where the land is being degraded, but there's still the righteousness that you are feeding people so it's justified.

There are ways to farm and some other kinds of businesses too that are win win for everyone involved. They're generally not the most short term profitable. Or even in-one-lifetime profitable.

I should clarify that I mean directly financially profitable. Obviously growing good food even if you lose money at it means people including your family and friends get to eat good food which has other benefits than cash.