> It's weirdly the opposite mindset that Bezos talked about in that famous old video where he talks about "creating the best experience for the customer" is his business strategy.

A big part of hype as a business strategy is to convince potential customers that you intend to create the best experience for them. And the simplest approach to that task is to say it outright.

> in fact, ChatGPT is succeeding because they created a better search experience.

Sure. But they don't market it like that, and a large fraction of people reporting success with ChatGPT don't seem to be characterizing their experiences that way. Even if you discount the people explicitly attempting to, well, chat with it.