> Just because we can measure a sales person’s contributions in dollar amounts does not mean we must measure it in dollar amounts.

I don't even know if we can.

Yes, you can measure the number of deals signed they called dibs on. But:

1. You don't know if the salesperson earned it, or the whole product. There's a baseline demand driven by the whole company. This is the whole old argument that nobody can prove that ads work; you just can't pinpoint the purchase decision to exposure to an ad. So yeah I guess you can make your salespeople compete against each other and reward the one who stochastically floats to the top while punishing others. Sounds like such a fun workplace, I thought everyone agreed Microsoft's rank system sucked.

2. Several times I have witnessed salespeople selling non-existent, non-planned, functionality and forcing the rest of the company into crunch mode to not have a major client semi-publicly end the contract early. You're often just rewarding the biggest liar while everyone else has to cover up for their shit. Once again, sounds like such a fun workplace.

It comes down to, competitive sales is a cancer, and you're choosing to have it.