Everyone deserves healthcare, a place to live, food to eat. Some people deserve to live happy lives and some people deserve to rot in prison. These are about your personal conduct and how much you contribute to society.

How much equity or salary you get in a company is a function of supply/demand and the marginal product of your labor. I would say there are probably fewer CEOs who can take a company from startup to unicorn status than there are really good founding engineers out there, so CEOs tend to get more equity in a company. Sometimes the founding engineer knows something that nobody else in the world does, so their equity reflects that. It's also a reflection of how much risk the engineer is willing to take on (they'll probably take a salary cut to be a founding engineer, and they also risk the company randomly running out of runway and finding themself suddenly unemployed).

But it has nothing to do with what you deserve. Maybe if the CEO/President is a sentimental type, he'll award you equity based on how much he feels you deserve but ultimately it's about supply and demand.

If a CEO puts in 90 hours a week at a tobacco company while his engineers put in 20 hours a week, does he deserve lots of money (and therefore a more comfortable life) because he puts more effort into killing people? Or does he deserve every bad thing that happens to him because he decided to spend his limited time on this earth making it a worse place?