https://arstechnica.com/information-technology/2024/10/basec...

> [2023] 37Signals expected to save $7 million over five years by buying more than $600,000 worth of Dell server gear and hosting its own apps.. [2024] update: it's more like $10 million (and, he told the BBC, more like $800,000 in gear). By squeezing more hardware into existing racks and power allowances.. transferring its 10 petabytes of S3 storage into a dual-DC Pure Storage flash array, 37Signals expects to save money, run faster, and have more storage available.