Right?

And such a clear value statement.

If I could, I'd invest. Sure, they might fail, but they're shooting their shot, and to me it has a clear differentiator that would improve the market for most of their users (if not the incumbents).

I wish there was a way for small investors ($25-50k) to get in. AFAIK, the only thing we can do is wait for an IPO and hope we can get in at a reasonable price.