> their customers are probably not very privacy focused.

Maybe. I think it's more like they are not tech literate (and also this Lovense thing is like google or microsoft for them. They can't not use it if they want to remain competitive.) If people go doxing a few high profile users, I am sure people will worry about their privacy a lot more.

Good point. I was thinking about normal users, which the site seems to be aimed at, but I can see its a much more of a risk for high profile users.