By the numbers, the casual cameras are having a quiet turnaround.

Fuji and Ricoh can hardly keep their X100 and GR cameras stocked. Fuji added extra production capacity in China because it exceeded their expectations. I brought them up specifically because the serious camera people rag on them for being hype cameras, but I see plenty of everyday people with them. Go to places like the High Line in NY and there’s folks with A6700s and various X-mount cameras in addition to the serious full-frame mounts. Leica is doing financially well because of their Q series.

I think five years ago you could say it was just two groups, but by the numbers and by what I see in the streets, the point and shoots have been prematurely declared dead. Fuji and Sony are meanwhile figuring out how to sell APS-C to a more casual crowd, after the other old players effectively left that market.

I'm a semi-retired pro and acting like Fujifilm are "hype" is really ignorant. They are a smart company who have a long history of making great pro-grade cameras and lenses.