> I don't understand what microsoft is doing with their Copilot whatever push.

Anything they can think of. Honestly, anywhere they think that they could put AI to try to convince people that it's a real thing to care about, they put it there. Google is doing the same thing; I get popups any time I try to access any Google thing, like mail, docs, or the Google Cloud console. I don't care, Gemini, and I don't trust you.

Even Apple is jumping in on the AI train, presumably just to avoid getting beaten up in the press for being "behind the times", but thankfully they seem to be trying to start slow and make a good product out of it (which they have yet to do) rather than telling everyone that it can revolutionize everything that anyone ever does and forcing people to hear about it at every opportunity.