"Why would AI be any different?"

It might not go any differently, but I think all us folks here have an opportunity to make it different.

Any product needs to pursue enough engagement that the user actually gets value. I have a bunch of apps I installed aspirationally, but don't use. But if we're willing stop ourselves once we have enough, we can pursue enough engagement and enough revenue. But if you tie yourself to someone or something who will never have enough then I agree, you'll get sucked in.