Phones have always been designed for "normal" people, nonetheless manufacturers are actually giving pros more tools than ever. Smartphone photography might have been less processed in the early 2010s, but the outputs were difficult to edit and jpeg only. At least nowadays the big players allow you to shoot also in raw formats. Before smartphones, "normal" people who wanted to take photos without bothering too much would have simply shot in JPEG and blindly trusted the color decisions from the camera manufacturer, or by the chemical engineers at the film/development/printing factory.