Yeah, even calling it anything close to "social media" turns some people off. And most people are totally fine using group chats or DMs — which are free, for now.

It felt weird paying for email after using Gmail for so long. Even now, most people do not care enough in order to justify paying for it. This feels similar.

We can't afford to offer free-forever accounts to everyone - not without compromising on principles. But we are thinking of ways to make it more accessible at least for some people. Open to ideas!

The "social media" baggage, and the pricing bit you pointed, those are definitely the two biggest challenges imo. If this was not something we needed and used ourselves, we probably wouldn't have built it.