this is a really fascinating idea. I'm reading it as, instead of seeing my individual identity in a location dataset, it will see -DataUnionMember- with no unique identifier? When two members are in the same place at the same time, you don't know which one went in which direction?

The question of who can de-identify or unmask the data is there, but I could see the capability being required for gov, military, and police, and then as a premium service to customers.