Big upside to the provider, not necessarily the consumer.

Perplexity has a "sign in with Google" pop up that loads late, often when I've already started typing in my query, and thus blocks the rest of my typing, negatively affecting the UX of the service. So I looked up how to get the fuck rid of it and added that method to uBlock Origin, and now I'm a happy (freeloading) chappy.

The delayed focus capture is the most annoying part. I'll be in the middle of typing or scrolling with the keyboard when it steals focus. I type pretty fast, so sometimes I've punched in a bunch of text before realising it all vanished into the popups frame.

Since shifting to firefox it's not a big deal as I have more control, vimium can stop focus being stolen and ublock can block the in web versions of the popups. Which if Googlers are reading, I made the swap after a decade of Chrome use because of your continued anti-user, anti-privacy stewardship of the product. Your trajectory is obvious. I hope the products leadership gets the message some day, but I suspect it's financially working out just fine.