Reminds me of gym membership utilization rates. You have something like 50% not even going. A large % left only go a few times a month…. Yada yada

Exactly! And then you alienate the top 10% fans among the members that ever go (since 10% of those 50% is 5%). They must know this is terrible for the brand so I guess there is a real good financial reason for doing this

(Congrats on 777 karma btw :). No matter the absolute number on sites like these, I always still love hitting palindromes or round numbers or such myself)