It's the team of PhDs dedicated to me personally part that gets me.

In the current world, and the world for the next few years, the amount of human and CPU time that can be aimed at me personally is still low enough that what "real reality" generates outweighs the targeted content, and even the targeted content is clearly more accurately modeled by a lot of semi-smart people just throwing stuff at the wall and hoping to hook "someone" who may not be me personally. We talk about PhDs getting kids to click ads, and there's some truth to that, but at least there isn't anything like a human-brain-equivalent dedicated to getting my kids, personally, to click on ads. I have a lot of distrust of a lot of things but at least I can attack the content with the fact that needing to appeal broadly still keeps the content somewhat grounded in some sort of reality.

But over time, my personal brainpower isn't going to go up but the amount of firepower aimed directly at me is.

The good news is that it probably won't be unitary, just as the targeting today isn't unitary. But I'd like something better than that. And playing them against each other gets harder when the targeting becomes aware of that impact and they start compensating for that, because now they have the firepower to aim at me personally and do that sort of compensation.

If I may, I’d suggest reading the latest Harari book on this topic, Nexus. Great read with interesting ideas.