I have to disagree... while most "corporations" are chartered in such a way that shareholder value is maximized, you can put other provisions and leadership goals into a corporate charter, and privately owned businesses can have much more leeway in terms of structure and goals.

Many NPOs are corporations/companies legally, but their founding structure isn't to maximize shareholder profits/value. Beyond this, most businesses have two operating models, one is for maximum stock price, which increases the value, but that remains static without trade and/or to provide dividends from profits, which tends to keep stock values more level. With the latter, a business might not be chasing a 20% growth every year, but a healthy margin and predictable dividends to shareholders.

IANAL, this is not legal advice... but if you start a company, and want to emphasize values beyond pure growth/value, then what I would do is definitely talk to a good corporate attorney and tune the founding charter documents to that effect.