Companies will rationally stop paying for slot machines that pay out $0.90 for every $1 wagered, but they’ll happily pay for slot machines that pay out $5 for every $1 wagered.

Which will be the case is the interesting question.

At this point I am doubtful about calling companies rational actors in many many cases. So probably they play both machines. And it is somewhat luck which they hit and some maybe have rational leaders.