Synthetic diamonds definitely need a marketing glow up. Current names are man-made, lab grown, and synthetic diamonds. Instead we could lean into how cool the HPHT and CVD processes are and have - giga forged diamonds (gigapascal pressure of HPHT), plasma coalesced diamonds (CVD process), or even human forged diamonds (highlighting technological triumph required to achieve these).

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rz2k 5 days ago | parent | next [-]

Who wouldn’t want artisanal diamonds rather than found diamonds?

	▲	adrr 5 days ago \| parent [-]
		Dirt diamonds instead of found diamonds.

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dyauspitr 5 days ago | parent | prev | next [-]

I think they should just call them natural diamonds because they’re indistinguishable from any other diamond.

	▲	Obscurity4340 4 days ago \| parent \| next [-]
		Should just call them diamonds, deBeers only benefit when they're allowed to frame the discussion in such a way anyone cares enough to discriminate. You just know they want to get the receiving partner on their side of "I'm worth the waste of money for a "real" diamond"
	▲	amelius 4 days ago \| parent \| prev [-]
		perfect lattice diamonds

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const_cast 4 days ago | parent | prev | next [-]

Humans seem to have a bias against "unnatural" language. Synthetic, artificial, man-made, these all evoke negative emotions in most people unfortunately.

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taneq 5 days ago | parent | prev | next [-]

Call them vegan diamonds. :D

	▲	stephenitis 5 days ago \| parent [-]
		This would sell. Vegan leather lol

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scotty79 4 days ago | parent | prev | next [-]

Forge is a cool word but ... forgery?

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Obscurity4340 4 days ago | parent | prev [-]

Organic