Depends a lot on the demographic. It's still popular with young people who express status and success through culturally relevant jewelry styles (often influenced by hip-hop and sports culture).

It's more status-forward than authenticity-forward consumption, and many jewelers can assure you that it's very much still in vogue in some areas.

When discussing market shifts I think the relative nature of all these points needs to be considered. There will of course always be pockets of exceptions, but on a relative basis the prior comment is correct.

Getting married is less common which in of itself is a huge reduction to diamond jewelry demand. Of course there’s probably some town that marriage is at an all time high.