You're a few years too late, as this trend has been been happening for a decade at this point. You can find many articles online about how millenialls and now gen-z are ditching diamonds.

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alfiedotwtf 4 days ago | parent [-]

Are they ditching diamonds because if fashion, or are they ditching diamonds like they’re ditching buying houses? I would bet affordability is more likely the cause of decline in younger people

	▲	aprilthird2021 a day ago \| parent [-]
		Diamonds have absolutely catered in affordability in the last few years, so I think it's probably fashionable. I've seen more and more people say they want something different than a diamond ring and I think part of it is that they aren't worth multiples of any other ring anymore