Just checked Marissa Mayer's X account, can someone explain why is her account not getting enough views/reach - https://x.com/marissamayer

She apparently has 1.4M followers with barely 20 likes. This was even worse a few months back.

Are those followers bought / dormant? Or is twitter suppressing it?

I went back half a year in her account, and it seems like it was entirely re-Tweets and self-promotion? It would make sense if the algorithm isn't prioritizing that kind of content, or that kind of content isn't gaining traction.

I saw she re-Tweeted something from Bryan Johnson. Looking at his account, he has less than half as many followers, but many more likes and a lot more engagement. But it's almost all his own content, and it's content that readers would actually find engaging.

Nobody currently uses Twitter so follower count implies nothing. Lots of notorious figures have posted regarding how they get the same interaction rate on Bluesky even though they supposedly have 10x or even 1000x more followers on Twitter.

For example: https://bsky.app/profile/brandonfriedman.bsky.social/post/3l...

There was an algo change a couple of weeks back. I saw a few accounts with hundreds of thousands of followers saying they were getting only dozens of likes on their posts. (mostly accounts that had dissed Musk, so factor that possibility in)

I checked Mayer's account and it's not under any sort of shadowban that's detectible with the regular tools, which are usually very accurate.

I can’t, but influence is bought and temporary. People aren’t found off the person, but what she represents in society. And since she spent 8 years buried at Yahoo!, busy executing the winddown plan (masterfully), she may have inadvertently communicated that she’s expert in liquidation. Not something you follow when you want to know what the future is.

(Insert a distasteful joke about how she would have made a killing at DOGE).

Twitter is all bots.

It's a ghost town for anything substantive, if she's not shouting about culture war stuff she's not likely to get much engagement.