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jll29 4 days ago

You are spot on, but you are drawing a slightly wrong conclusion, IMHO:

Yes, Overture what the best Yahoo! acquisition ever made.

But Yahoo!'s greatest mistake was to settle the Google lawsuit for a few million dollars - which meant that Google could keep using Overture's (parented) invention of keyword bidding based advertising; without it, Google may never have found a way to become profitable.

So Yahoo! bought its own gravestone for $50m, when all they would have had to do is stand firm and go to trial. If Y! exercised its government-awarded monopoly rights for keyword auction based advertising, there may still be that Y! portal that was so prominent in the early 2000s.

PS: Yahoo Inc. is not full gone - Yahoo Japan remains the last independent part of the former Y! - see https://www.yahoo.co.jp .

1317 4 days ago | parent [-]

> Yahoo Japan remains the last independent part of the former Y!

didn't they get bought by the koreans

4ggr0 4 days ago | parent [-]

well then Yahoo Korea is the last part /s