The maker world I’m familiar with is basically split into two divisions:

There are the people who like building things, and the people who like making content.

Some people check both boxes, but in practice the people who like building things the most aren’t spending time grinding the YouTube game with clickbait thumbnails and constant self promotion.

So like many domains, the part you see on YouTube isn’t representative of the movement as a whole. It captures the people who like entertaining and making videos the most.

That's why I loved just walking around at Open Sauce. I talked to a guy who reverse engineered the Pi Zero 2 PCB and then put its SoC onto a Pico-compatible board. He probably won't have a YouTube channel ever, but this event brings that all together.