Years and years of “diamonds suck” make a mark. It’s an evergreen topic online for a long time, and the people looking at engagement rings in 2025 have been aware of the shittiness of the diamond business for years.

The mining, corrupt trade practices, etc are all well known and sometimes subject to enforcement action.

There were some pretty major articles in the past 20 years challenging the pr Cambodian that was diamonds.

The thing about today is many pale aren’t seater horse beliefs and preferences (“trends”) can be manufactured.

Social media is a different kind of amplifier the past few years.

Seems to be the opposite ...