I think it is convenient for the services and probably the regulators to pretend so.

It allows a class of low quality providers to basically trick people into the industry with products that claim but cannot deliver. Then that customer either abandons, or ponys up the real amount of investment necessary for a real solution, and due to being burned already, they are more diligent in their research. Which the industry wants, because too many knock on tech company doors expecting magic genies to grant wishes.