It's funny you've mentioned that.

It reminded me of the time when I joined Wikia (now Fandom) back in, I think it was 2006. One of the first things that landed on my desk was (I can't recall the context) deeplinking.

And I remember being completely flabergasted, as I came Flash/games background, and for us that problem was completely solved for at least 4 years at the time (asual swfaddress package). I felt kind of stupid having to introduce that concept to much more senior engineers that I was at the time.