> Is it?

Yes, it is.

Let me see: they seem to receive funding from evangelical organizations; the founder speaks/writes at Christian venues and is pro-life, anti-gay/trans; they are targeting games because that's what they happen to focus on right now. They've also campaigned against Rap music and artists in the past. They managed to get articles critical of them pulled from VICE, etc. Their modus operandi is typical of religious conservatives.