This can also be seen as a way to filter the customers. "We only care about customers who care about the visual quality of the board that nobody ever sees." In other words, customers who are driven by aesthetics, and who have the means to support the habit of buying extra quality things, maybe with a whiff of conspicuous consumption.

If anything, it's a good, high-margin market. Beside the actual piece, you sell both self-appreciation and status. Apple long tried to make their products closer to fashion accessories, with some success.