I can no longer find a link to this... But I do remember an article about the uniquely machined stainless steel screws that Apple used to assemble Macbooks. They were infact unique. Very "square threads". IMHO that was SteveJ (and perhaps Woz). They cared less about share price, and were focused on everything that could add unique value -- including the special screws. Now SHV trumps everything, and we have "...fiduciary responsibilty..." (FR) to cover all decisions no matter how anti-consumer. Sadly the FR decisions today are mostly due to the brand value built during the IDGAS era when high-quality screws were important.

What value did square threads provide?

> They cared less about share price

And yet the value of Apple went up into the $trillions.