There are no ads on the results I see for "New York Yankees" on Google right now.

Also there is a HUGE difference in ad quality between the old pay for placement guys and Google. On Google, your ad has to be relevant and will be downranked into oblivion if nobody clicks on it. On Overture and the rest of them, that was not the case, they just auctioned off the results without regard to whether any of it was relevant. I know some of you refuse to believe this, but Google search ads are themselves a corpus of documents that are responsive to the user's search term.

I was quoting from the article that OP linked to...