Anger and outrage are our most viral emotions. Given ad-driven social media rewards attention, it also--by proxy--rewards those go generate anger and outrage. This is a market signal and entrepreneurial incentive as potent as any.

As a result, you get collections of fuckwits like this one [1] finding the 2% of the internet who will give them money to get upset about an imaginary problem, a problem so imaginary that nobody is on the other side of the issue because the entire issue was made up for clicks.

[1] https://www.collectiveshout.org/our_team