Absent broader regulation, we all know that apps like Tea depend HEAVILY on user trust. However, I am a bit concerned users either won't fully grasp the severity of this breach or won't care enough and end up sticking with the app regardless.

A somewhat embarrassing but relevant example: my friends and I used Grindr for years (many still do), and we remained loyal despite the company's terrible track record with user data, privacy, and security as there simply wasn't (and still isn't) a viable alternative offering the same service at the expected level.

It appears Tea saw a pretty large pop in discussion across social channels over the last few days so I'm pretty hopeful this will lend itself to widespread discussion where the users can understand just how poorly this reflects on the company and determine if they want to stick around or jump ship.

"They just trust me. Dumb f*cks.."