people forget why users search - to find what they are looking for. as the saying goes, “No one wants a drill, they want a quarter inch hole.”

the first time i realized Google had a problem was when i used ChatGPT to search for Youtube videos, and compared to Youtube’s search, it was an order of magnitude easier to find the exact videos i was looking for.

Hallucinations are not a problem in a query like this, because i have what i need to evaluate the results: did i find interesting Youtube videos to watch? did i find what i was looking for?

generally speaking, users seek to minimize the effort required to achieve their goals.