The problem Rust has is that it’s not enough to be memory safe, because lots of languages are memory safe and have been for decades.

Hence the focus on fearless concurrency or other small-scale idioms like match in an attempt to present Rust as an overall better language compared to other safe languages like Go, which is proving to be a solid competitor and is much easier to learn and understand.

Except that Swift also has safe concurrency now. It's not just Rust. Golang is actually a very nice language for problems where you're inherently dependent on high-performance GC and concurrency, so there's no need to present it as "better" for everything. Nevertheless its concurrency model is far from foolproof when compared to e.g. Swift.