They are in a peculiar logical pickle: admit the gun is defective and lose all their current lawsuits plus many more that will dogpile on. Plus take a devastating hit to future sales.

Or deny it, saving face and relying on FUD that the discharges (several were caught on video ) were random or somehow the fault of the owners. Sig were even using some anti-anti-gun arguments (the same retorts that 2A people use against no-gun advocates) against their own customers! Saying they weren't being responsible or something along that line. It's a terrible situation for everyone involved.