"went out of their way to not mention"

This construct is a bit of a head-scratcher that takes away from the rest of your comment; "failed to mention" would've done the trick. As for Gattaca as a source of inspiration for future parents... yikes.

When you're selling customers a big ticket item like that with one side of your mouth, and are failing to mention it to prospective hires, you have to go out of your way to dance around it.

They emphasized certain genetic selections that sound good, but failed to mention that the leadership, investors, marketing and customers are actually really concerned with this one specific trait that sounds bad, that's selective omission.