I'd say that the market is very fragmented.

Toyota and Lexus, obviously, use eCVT in their cars.

Honda is also in eCVT camp for most of their models but for example new CR-V has weird setup. It acts as an BEV until ~80-100kmh and then shifts completely to ICE with a single gear. While in EV mode the engine is constantly charging batteries.

Then you have KIA and Hyundai with their dual clutch setup in all HEV and PHEV range.