I've got years of professional SEO experience, and it's clear SEO is dead for information, especially once you use o3 type Ai models daily.

To be frank, good riddance. Information sites were being manipulated on such levels it was ridiculous.

Anyways, I expect e-commerce CTR to get SO MUCH better, so overall it'll just be a shift away from SEO over to PPC, or maybe a little bit of both.