Being passionate about hats is one thing, but being passionate about sharing something you care about with others is the real driver for publishing. As LLMs degrade web discoverability through search (summaries+slop results), there's no incentive for the latter people to continue publishing on the open web or even the bot-infested closed gardens.

The web is on a trajectory where a local dyi zine will reach as many readers as an open website. It might even be cheaper than paying for a domain+hosting once that industry contracts and hosting plans aren't robust enough to keep up with requests from vibe-coded scrapers.