Before web advertising the entire web was a "free lunch" — if by free lunch you mean individuals putting their sites up; their only compensation being some degree of joy at spreading and sharing their passion.

The early web was eccentric and kind of … "shambly", but I would not be upset if we returned to that.

The “web” has been ad infested since shortly after Netscape was introduced. Are people forgetting about the X11 pop under ads and the “punch the monkey” banner ads.

Before AI crawler web traffic for sites was less.

So now individuals putting up their sites face the risk of higher traffic fees.