Even if they were profitable, the investors would feel that it's not profitable enough. They won't stop at breaking even.

And even if it was the highest profit branch of the company, they still would see a need to do anything possible to further increase profits. That is often where enshittification sets in.

This currently is the sweet phase where growing and thus gaining attention and customers as well as locking in new established processes is dominant. Unless the technical AI development stays as fast as in the beginning, this is bound to change.