Zizek would have a field day with this.

> I already am eating from the trashcan all the time. The name of this trashcan is ideology. The material force of ideology - makes me not see what I'm effectively eating. It's not only our reality which enslaves us. The tragedy of our predicament - when we are within ideology, is that - when we think that we escape it into our dreams - at that point we are within ideology.

https://www.youtube.com/watch?v=TVwKjGbz60k

Freedom hurts.