I'm going to call good old "supply & demand" at this.

There was a demand for information, and people made websites to make that information easily accessible. The market was working.

Then cheap/free hosting combined with Google Ads came along incentivized the market to SPAM the internet with SEO-optimized websites which makes that information just as inaccessible as the market could possibly tolerate. Basically the market converged on enshittification, rather than excellence.

The result of that was that users were forced to search, the first SEO spam, then the second, then the third and maybe somewhere along the line they found what they were really looking for, from a real website. The market just barely supplied what there was a demand for.

But thanks to AI and LLMs, the power has now shifted back to the users, and we can sidestep all the Google Ads SEO SPAM enshittification nonsense. If this is done via ChatGpt, DDG Chat or Google AI overviews, I don't really care.

Once again we have gained easy access to information without any ill-incentivized middle men making the process cumbersome. This is absolutely a good thing. If this means the death of Google Ads funded content farms, I'm all for it.

The niche sites which contains real information was never funded or driven by Google Ads in the first place, so hopefully they won't buckle under during this minor AI apocalypse.