It's a weird goal to me. Like, what's their end game here? Offer to manipulate the AI responses for ad money? Product placement in the summaries? I would hope those placements have to be disclosed as advertising, and it would immediately break trust in anything their AI outputs so surely that would only continue to harm them in the long run, no?

~57% of their revenue is from search advertising. How do they plan on replacing that?

I'm pretty sure their endgame right now is just "don't lose all of your market share to companies that _will_ use LLMs".

AI subscription would be my guess. Want better model ? Open your wallet.

Yea it is tricky for them -- the old model of "search, see google text / link ad, scroll, click website, scroll, see some ads on that page as well, done" will be replaced with "search, see google text / link ad, read AI result, 'and here are some relevant websites'" -- where all of the incentives there will be to "go into more depth" on the websites that are linked there.

Total behavioral control through the augmentation of senses, emotions and all other sensibilities. Such political power is significantly more valuable than mere revenue.

So youd be surprised and scared - the Ad PMs I know are totally salivating at this. Their angle is "SEO is no more - it is GEO now". GenAI Engine Optimization. Welcome to the Futurama Internet Future!