This is a reasonable approach, but unfortunately misses what made Apple soooo successful. Apple is the master of controlling the brand. Apple DOES NOT like to highlight their suppliers. Nobody knows who makes iPhones displays, or sensors, or RAMs.

They love to "invent" brands that they control, so that they can commodotize the underlying supplier. Hey user, it is a retina display and dont worry whether it is LG or Samsung is making it.

Apple tried this with AI, calling it "Apple Intelligence". Unfortunately that faltered. Now Apple will have to come out and say "iPhone with ChatGPT" or "Siri with Claude". AND APPLE HATES THAT. HATES IT WITH PASSION.

People will start to associate smartness with ChatGPT or Claude, and Apple loses control and OpenAI/Anthropic's leverage goes up.

Apple has painted themselves into a corner. And as I said elsewhere, it is a train-wreck happening in slowmotion.