I'll do you one better

       "When Fuster presented the project in 2010, he noted how difficult 
       it is to diagnose cardiovascular problems early and how simple 
       it is to prevent them, with measures such as exercising, 
       following a healthy diet, and not smoking."

LOL. It's easy to recommend, or even prescribe, exercise, eating more fruits and vegetables, and smoking cessation. It is much harder to get people to change their habits and lifestyles.