This seems like a good idea if customers never ever know that someone else is at the same time getting a lower offer for the same thing.

It seems like a PR disaster the moment people talk about the pricing / compare what they're seeing, and realize they've been tagged as someone Delta can scam and the relationship is broken on a very personal level.

"Delta hates me and chooses to charge me more, personally."

I'm not sure there's a good recovery path for that problem / what people will see as a very personal attack of sorts ...

▲

itake 15 hours ago | parent [-]

For many people, air travel is fungible. If Delta wants to charge me higher prices, I’ll choose a different airline.

I feel like this is only gonna impact people that spend points or purchase flights directly on their platform and not people that are price shopping

▲

duxup 15 hours ago | parent [-]

My experience has been that purchasing airline tickets, hotels, etc non direct always carries a risk of some sort of problem. So I tend to go directly.

Many 3rd party sites tend to be their own scam IMO.

▲

itake 15 hours ago | parent | next [-]

Fair. I believe some OTA is like Google flights enable you to price shop but still buy direct

	▲	duxup 11 hours ago \| parent [-]
		Valid point, will be interesting.

▲

BobaFloutist 14 hours ago | parent | prev [-]

Sure but a lot of people use 3rd party sites for price discovery and then book direct,and of the direct purchase is consistently dramatically more they'll likely mentally blacklist that airline.

	▲	duxup 13 hours ago \| parent [-]
		Will be interesting what if anything they do about that.