And just like that, I never did business with Delta again.

Amazon tried something similar[1] and the experience still gets mentioned in on-boarding

Most people don’t mind pricing that is based on scarcity or demand but recoil at the idea of pricing based on who you are.

[1]https://www.latimes.com/archives/la-xpm-2000-oct-02-fi-30029...

It's funny how personal a connection brands try to make and they want to associate it with good things. Wallmart gives you good prices, and so on.

And here we are a VERY personal connection that has real consequences, it's explicitly the most direct connection that brand tries to make to you ... and it's potentially hugely negative.

"Delta hates me and charges me more than everyone else..."

There's no recovery from that for many people I think.

Given how much Amazon's prices change on a minute-to-minute basis, I'd assumed there was some personal discrimination component in their algorithm already (and I assume that timing/logistics is also a big part of the price changes).

Seconded, they're gone forever afaic